Updated Review budget allocation across Google and Meta
Compare channel efficiency using consistent metrics before proposing budget changes.
The context
An advertising lead needs to explain how the daily budget is split between Google and Meta, what each channel contributes and what can be improved in the current account setup. The review should replace intuition with comparable evidence while recognizing that the channels may play different roles in the customer journey.
The Bustly workflow
Read budgets, delivery and conversion performance across the two platforms. Compare channel roles, allocation and issues, then prepare a budget and optimization proposal. Distinguish campaigns already running, those not yet launched and ideas requiring further tests.
A prompt to adapt
Review our Google Ads and Meta Ads daily budgets, allocation logic and conversion performance. Identify the main issues and propose budget adjustments, distinguishing current activity from recommendations and tests.
Adapted from real operating tasks. Customer identifiers and sensitive business details are omitted. The workflows are examples, not promises of business results.
