From your product to your own online store Illustrative example
ATELIER Living / Objects / Our story ⌕ ◇
A slower kind of living. Thoughtful pieces. Everyday moments.
ATELIER Illustrative example
Your Bustly lead The product pages are reviewed. Next, confirm delivery terms so we can finish the launch checks.
Product and collection pages Complete
Welcome email flow In review
Shipping and returns Your approval
Follow this project ↗
Start from the business you have. 01 — MANUFACTURERS GOING DIRECT Great products. No DTC team yet. Your product information Ridge
Choose the first products Build the store and story Prepare the launch See the work ↗ 02 — AMAZON SELLERS BUILDING THEIR OWN STORE Amazon is working. Your next channel needs a team. Your established product range ATELIER
Shape the DTC offer Connect campaigns and store Build customer relationships See the work ↗
From the first plan to the next improvement. 01 Direction Your launch plan 02 ATELIER Store & products Product and collection pages 03 ATELIER Content & acquisition Launch campaign assets 04 Email & retention Welcome email flow 05 Analysis & review Business review workflow Scope, deliverables and review cadence are agreed before work begins.
See what your business gets. Illustrative example
Store & products Content & acquisition Email & retention Analysis & review
01 — MANUFACTURERS GOING DIRECT
Turn product facts into buying confidence. Your Bustly lead → AI execution → Expert review What we do+
What we do Your lead sets the page structure. AI prepares copy and imagery from your product facts.
How it is checked Review product claims, mobile pages and buying details. Save the page and review record together. The deliverable ● ● ● ATELIER ↗
ATELIER · LIVING The Ridge Coffee Table
Explore the details Delivery & returns +
✓ Content reviewed
Open deliverable ↗ 02 — AMAZON SELLERS BUILDING THEIR OWN STORE
Give the first campaign somewhere to lead. Your Bustly lead → AI execution → Expert review What we do+
What we do Your lead connects the offer, creative and landing page. AI prepares the campaign assets.
How it is checked Check product accuracy, message consistency and destination links before launch. The deliverable ATELIER
Make room for slow mornings. A slower kind of living. Open deliverable ↗ Keep the conversation going after a first visit. Your Bustly lead → AI execution → Expert review What we do+
What we do Your lead plans the welcome sequence. AI prepares the emails around your products.
How it is checked Review consent, triggers, audiences and links before activating the flow. The deliverable ↓ Product story ↓ ATELIER Good things feel like home. Meet the collection Open deliverable ↗ Find the obstacle. Carry the fix through. Your Bustly lead → AI execution → Expert review What we do+
What we do Your lead confirms the policy with you. AI prepares the page update.
How it is checked The updated page and mobile links are checked. The review is saved for the next launch. The deliverable Purchase journey review ↗
! Delivery & returns01 Issue found Delivery regions and shipping costs are missing from the product page.
02 Action taken Page update · Review record
✓ Checked and saved
Open deliverable ↗ Illustrative deliverables for ATELIER, a demo brand. Scope, volume and cadence are agreed in your service plan.
Your business Provides facts and key decisions Your Bustly lead Plans and follows through AI execution Prepares and carries out the work Expert review The page is ready. Delivery regions still need your confirmation before launch.
See the review trail ↗ Working together+
Your Bustly lead Set the priorities, scope, budget and decisions that need your approval.
AI execution Product content, campaign assets, email drafts and operating checks, within the agreed scope.
Your business You confirm product details, business commitments and spending. Your lead brings the decisions together.
Know where things stand. Without chasing updates.
ATELIER workspace Illustrative workspace
Current goal Get the first collection ready to launch.
Your decision Confirm shipping regions and returns terms.
PROJECT / FIRST COLLECTION LAUNCH
Know what's next. In progress Product page and buying details Complete ↗ Launch campaign assets Complete ↗ Welcome email flow In review ↗ Shipping and returns Your approval ↗
YOUR WORKSPACE / DELIVERABLES
Ready for the next time. Illustrative library Product pages and brand assetsOpen deliverable ↗ Launch marketing contentOpen deliverable ↗ SOP Product launch checklistView checklist ↗ Product information, creative, copy and work history, all in one workspace.
YOUR WORKSPACE / REUSABLE SKILLS
A method you can use again. Built as you work ◇ Product launch checks Check product details and the purchase journey Open ↗ ◇ Brand content guidelines Keep your voice, positioning and visuals consistent Open ↗ ◇ Business review workflow Check the data, record decisions, plan the next step Open ↗
Future hires can pick up these methods and keep moving.
Product page and buying details AI execution Drafted the product page using your product information.
Expert review Checked claims, specifications and images. Added buying information.
Saved to your workspace Page versions and the review checklist are saved together.
Open deliverable ↗
Expert review → Deliverables → Your business knowledge → Your future team
The work stays with your business. Future hires can pick up these methods and keep moving.
Explore an example skill ↗
YOUR OPERATING LIBRARY Product pages and brand assets ↗ Launch marketing content ↗ Reusable skills ↗ Your Bustly lead → Your business knowledge → Your future team
Compare how the work is delivered
Working together You hire and manage each role.
Work in progress Your team, tools and reporting.
Your business knowledge Your team builds and maintains the documentation.
Cost drivers Recruiting, salaries and tools.
Working together An external team delivers the agreed scope.
Work in progress Updates, reports and collaboration tools.
Your business knowledge Documentation, accounts and processes are handed over as agreed.
Cost drivers Project or retainer fees, plus external costs.
Working together A human lead coordinates AI execution.
Work in progress See the work in your own workspace.
Your business knowledge Build up your knowledge as the work happens.
Cost drivers Agreed scope, software usage and external costs. Agencies may also use AI, offer transparent collaboration and provide thorough handovers. Compare specific proposals on the same scope and total cost.
A clear start. A clear scope. AI reduces repetitive execution. Your lead focuses on decisions and delivery. Fees reflect the stage, scope and workload you agree.
Make the first step concrete. Your launch plan+ Illustrative example Your launch plan
Starting point Product range, target market and existing channels
First deliverables Product and collection pages
Review points Product facts, mobile experience and launch checks
Working together Your lead, your decisions, the schedule and itemized fees AI-powered managed operations Priced around your business. 01 Launch project One-time setup, deliverables and launch checks, scoped separately.
02 Monthly operations Agreed priorities, execution, reviews and ongoing improvements.
Software and usage Your workspace, direct access and included usage allowances.
External costs Advertising, store platforms and third-party services are itemized separately.
Get a proposal ↗ Service scope, software allowances and additional fees are set out in your proposal.
A few things worth knowing. Can I start without a DTC team?+ Yes. You provide product and business information and make the key budget and business decisions. Your Bustly lead turns your goals into a plan, coordinates the work and reviews delivery.
What do you need from me?+ Your product information, target markets, existing store or marketplace details, and business goals. We identify missing information and agree the starting scope together.
How often do we review the work?+ Your plan sets the delivery and review cadence. Progress and deliverables remain visible in your workspace between reviews.
Which decisions stay with me?+ You confirm pricing, budgets, product facts and the promises your brand makes. Publishing, sending and account changes follow the permissions we agree with you.
What if I need more work done?+ We review the priorities and agree any change to scope, timing and fees before the additional work begins.
What if I hire my own team later?+ We can hand over gradually. Your team can build on the existing work, documentation and reusable skills. Asset handover and any ongoing software subscription or access are set out in your proposal.
Example deliverable · Your workspace ×