Updated Investigate a decline after an email-platform switch
Check measurement, audiences and flow differences before attributing the decline.
The context
After moving from Shopify's email tools to Omnisend, the operator sees a sharp drop in reported open rates. Before deciding whether to move again to Klaviyo, the team needs to understand whether the issue comes from the audience, deliverability, content, configuration or differences in measurement.
The Bustly workflow
Bustly compares the available pre- and post-migration data, list characteristics and campaign settings. It separates delivery, open and click behavior, checks comparable metric definitions and proposes tests. The output supports a decision between improving the current setup and evaluating another platform, without assuming the platform caused the decline.
A prompt to adapt
Our reported open rates fell after moving to Omnisend. Diagnose the audience, delivery, content, settings and measurement differences. Recommend a test plan and explain what evidence would justify switching platforms instead of improving the current setup.
Adapted from real operating tasks. Customer identifiers and sensitive business details are omitted. The workflows are examples, not promises of business results.
