Updated Reconcile GA4 and Shopify after a tracking change
Match transaction-level records and revisit discrepancies after the merchant adjusts tracking.
The context
GA4 and Shopify report different sessions, orders or revenue, while several tracking integrations coexist. The operator needs to reconcile definitions and transactions before removing pixels or attributing the discrepancy to one integration. A later check is also needed after the operator changes the setup.
The Bustly workflow
Bustly compares date ranges, store scope and metric definitions, then investigates the available transaction-level evidence. In the underlying task, a follow-up after the operator's tracking change identified duplicate purchase events through matched transaction IDs. That confirmed duplication, not every proposed explanation for how it arose.
A prompt to adapt
Reconcile GA4 and Shopify for the last 15 days and review the tracking configuration. Separate definition differences, confirmed duplicate transactions and unverified causes. After I change the setup, help me check the results again next Monday and Friday.
Adapted from real operating tasks. Customer identifiers and sensitive business details are omitted. The workflows are examples, not promises of business results.
