Marketing & Advertising
Workspace connection
Google Ads
Make every campaign review count.
Use Google Ads account context to move from performance review to a focused campaign action plan.
Work you can move forward
Screen search terms for negative keywords
Review search term reports against your product catalog and buyer intent criteria to separate irrelevant queries from high-intent traffic and prepare a negative keyword candidate list.
Review campaign and product spend efficiency
Compare Search, Shopping, and Performance Max spend against conversion value and store orders to spot products or branded terms absorbing budget without matching sales contribution.
Draft search headlines and ad copy
Turn high-converting search queries and product selling points into tailored headlines, descriptions, and sitelink extensions for your next Search or Performance Max campaign update.
Work to hand over
Start with a real task
Your brief
Compare this week’s Google Ads performance by region with last week, highlight changes, and draft next week’s budget and campaign recommendations.
What you can review
- Week-over-week regional spend, conversion, and CPA comparison
- Notable regional shifts and questions to check
- Next-week budget and campaign recommendations
Getting started
Connection & access
Use the connection available in your Bustly workspace. Select the relevant account and review the permissions before assigning work.
- 01
Choose the account
Open Bustly and choose the relevant connection for your workspace. Confirm the store, account or channel you want to work with.
- 02
Set the scope
Authorize only the accounts and permissions needed for the task. Available actions depend on your connection and access level.
- 03
Hand over the task
Give Bustly an objective, date range and constraints. Review the proposed work and check the result before expanding the scope.
Before you begin
Will connecting Google Ads apply negative keywords or budget changes automatically?
No. Negative keyword lists, budget reviews, and ad copy are prepared as drafts first. Any live account change requires a supported workspace action and your explicit authorization.
How do you prevent negative keyword suggestions from blocking relevant buyer searches?
We separate clearly irrelevant terms from ambiguous queries and check proposed exact or phrase negative match types against your active product catalog and converting search terms before you approve.
Can we separate branded search traffic from broader acquisition campaigns?
Yes. Share your brand terms and campaign naming rules so the performance review separates branded demand capture from non-branded Search, Shopping, and Performance Max acquisition.
