Analytics & Data
Confirm availability
Google Analytics
Turn business signals into next steps.
Use your supplied Google Analytics 4 reports to investigate store performance and prepare proposed next steps.
Work you can move forward
Review GA4 checkout steps by device
Compare exported GA4 Checkout journey tables by device across checkout, shipping, and payment steps to spot abnormal drop-offs and list tracking or UX checks.
Explain channel traffic and landing page shifts
Combine GA4 Traffic Acquisition and Landing Page exports with your promo calendar to explain session and purchase shifts across channels in a clear management update.
Reconcile GA4 purchases against store orders
Compare GA4 purchase event exports and transaction IDs against store backend orders to quantify reporting gaps and list event tags for technical verification.
Work to hand over
Start with a real task
Your brief
Review our GA4 traffic, landing-page and purchase reports by channel and device, then prioritize changes to investigate.
What you can review
- Channel, landing page, and device conversion comparison
- Conversion shifts, underperforming pages, and data questions to verify
- Prioritized campaign, page, and tracking follow-up checks
Getting started
Connection & access
Connection options vary by account. Confirm availability with our team before planning direct account actions.
- 01
Check availability
Tell us which account you use and the work you want to hand over. We will confirm the connection method and supported actions for your setup.
- 02
Start with the information you have
You can begin with relevant reports or exports. Bustly can help analyze the information and prepare a work plan without direct account access.
- 03
Keep control of account changes
A report or draft does not change your account. Publishing, spending, sending messages or updating records requires a supported connection and your authorization.
Before you begin
Why is the add_shipping_info step blank in our Shopify GA4 checkout report?
Shopify's standard Google & YouTube app sends begin_checkout, add_payment_info, and purchase events automatically, while add_shipping_info often needs separate tag configuration. We flag missing event steps for your team to verify.
Why do GA4 purchase counts and revenue differ from our store backend?
GA4 relies on browser events and closed-funnel rules, so blocked scripts, consent settings, or duplicate firing cause gaps. Comparing transaction IDs against store orders shows which gap patterns to check.
Do we need a live Google Analytics connection to start?
No. You can start right away with exported GA4 CSV tables or reports. Direct account connections or actions require confirming availability for your workspace and your authorization.
