Analytics & Data
Confirm availability
Mixpanel
Turn business signals into next steps.
Turn Mixpanel funnel and cohort reports into focused questions and next steps for your commerce team.
Work you can move forward
See where shoppers leave the purchase flow
Review exported Mixpanel funnel breakdowns alongside conversion window lengths, step order settings, and unique-user counts to pinpoint where specific customer segments drop off during checkout.
Analyze first-to-second purchase cohort retention
Compare exported Mixpanel cohort retention and time-to-second-purchase tables across acquisition channels or first-order categories to see which cohorts build repeat buying and when engagement fades.
Turn event properties into investigation briefs
Combine exported custom event summaries, cart activity breakdowns, and chart definitions to frame clear follow-up questions and test hypotheses for product, UX, and lifecycle teams.
Work to hand over
Start with a real task
Your brief
Review our Mixpanel checkout funnel report to find where purchase conversion drops off, and our cohort retention table to see when post-first-purchase repeat buying slows, with hypotheses to test next.
What you can review
- Checkout funnel drop-off analysis with chart-setting caveats
- Post-first-purchase cohort retention and repeat-window comparison
- Checkout UX and lifecycle retention hypotheses to investigate next
Getting started
Connection & access
Connection options vary by account. Confirm availability with our team before planning direct account actions.
- 01
Check availability
Tell us which account you use and the work you want to hand over. We will confirm the connection method and supported actions for your setup.
- 02
Start with the information you have
You can begin with relevant reports or exports. Bustly can help analyze the information and prepare a work plan without direct account access.
- 03
Keep control of account changes
A report or draft does not change your account. Publishing, spending, sending messages or updating records requires a supported connection and your authorization.
Before you begin
Why do two Mixpanel funnel exports show different conversion rates?
Differences usually come from conversion window length, strict step order versus any order, or unique user versus total event counting. Share your chart settings so we compare reports consistently.
How do funnel reports and cohort retention tables support different hypotheses?
Funnel exports locate drop-off steps. Retention tables support repeat-purchase analysis when the starting event is a first purchase and the return event is another purchase; other return events measure engagement instead. Neither establishes the cause of a change.
Do we need a live Mixpanel connection to analyze reports?
No. You can start right away by sharing exported CSV tables and chart definitions. Any direct workspace connection or automated action requires confirming availability and your authorization.
